Social proof is the most powerful way to build trust with potential clients. This guide shows you how to create compelling transformations and reviews sections that convert visitors into clients.
Your website has two social proof sections:
Transformations — Visual before/after stories with photos or videos
Reviews — Written testimonials from happy clients
Part 1: Transformations section
The transformations section showcases your client results with powerful visuals.
You can add up to 9 transformation stories.
Where to find it: Admin Panel → Website → Home Page → scroll down to "Transformations"
1.1 Enable or disable the section
At the top, you'll see a toggle to show or hide this section from your website. When enabled, visitors will see the transformations on your homepage.
1.2 Configure the section header
Every transformations section has a title and subtitle that appear above your client stories.
What you'll configure:
Section title — The main headline (e.g., "Real results, real people")
Subtitle — Supporting text explaining what visitors will see
A live preview shows exactly how your header looks. Orange warning badges appear if you're missing required fields.
1.3 Add a transformation story
Click "Add Another Transformation" to create a new client story.
For each transformation, you'll fill in:
Field | Description | Example |
Client name | First name or alias | "Sarah M." |
Timeframe | How long their journey took | "12 weeks" |
Before/after image | Side-by-side or single transformation photo | Upload a photo |
Result | The main achievement | "Lost 25 lbs" or "-15kg" |
Testimonial | A short quote from the client | "I never thought I could feel this strong..." |
Optional video fields:
Video — Upload a testimonial video or transformation clip
Video thumbnail — The preview image shown before the video plays
Each transformation has its own live preview card so you can see exactly how it will look on your website.
1.4 Tips for great transformations
Do:
Use high-quality photos with similar lighting
Keep timeframes honest and specific
Include short, emotional testimonials
Mix different types of results (weight loss, muscle gain, energy, confidence)
Don't:
Use stock photos or fake testimonials
Over-edit or manipulate images
Make unrealistic claims
Forget to get client permission
1.5 Adaptive grid layout
Your transformations automatically arrange beautifully based on how many you add:
1-2 transformations: Centered layout
3-4 transformations: Grid layout
5-9 transformations: Multi-column grid
The system handles all the responsive design for mobile and desktop.
Part 2: Reviews section
The reviews section displays written testimonials from clients.
Unlike transformations (which focus on visuals), reviews focus on what clients say about working with you.
Where to find it: Admin Panel → Website → Home Page → scroll down to "Reviews Section"
2.1 Configure the section header
Section title — The headline above your reviews (e.g., "What clients say")
2.2 Enable carousel mode
Toggle "Enable carousel mode" to make reviews auto-scroll horizontally instead of displaying in a static grid.
Carousel on = Reviews scroll automatically (great for 4+ reviews)
Carousel off = Reviews display in a 3-column grid
2.3 Add a review
Click "Add Review" to create a new testimonial.
For each review, you'll fill in:
Field | Description | Example |
Testimonial quote | What the client said | "Working with [coach name] changed my life..." |
Client name | First name or full name | "Mark T." |
Goal | What they came to you for | "Weight loss" or "Marathon prep" |
Rating | Star rating (1-5 stars) | 5 stars |
Client avatar | Optional profile photo | Upload a photo |
2.4 Tips for compelling reviews
Do:
Use specific results in testimonials ("I lost 20 pounds in 3 months")
Include the client's goal to help visitors relate
Add profile photos when possible — they increase trust
Keep testimonials concise (2-4 sentences)
Don't:
Write overly generic praise ("Great coach!")
Use reviews without permission
Fake testimonials — they damage credibility
Part 3: Using AI to improve your sections
Both sections have an "Improve with AI" button that opens Dwayne AI. You can ask Dwayne to:
Suggest better headlines for the section
Rewrite testimonials to be more compelling
Generate subtitle ideas
Each AI improvement costs 1 credit.
Part 4: Preview and publish
Preview your work: Click "Preview Live" next to each section to see how it looks on your actual website.
Publish your changes: When you're happy with your social proof sections:
Click the Publish button in the top right
Review your changes in the confirmation dialog
Click Confirm to make them live
Remember: Changes are saved automatically as drafts, but visitors won't see them until you publish.
Quick checklist
Transformations:
Section enabled
Title and subtitle set
At least 2-3 transformation stories added
Each story has: name, timeframe, image, result, testimonial
Reviews:
Section title set
Carousel mode configured (on or off)
At least 2-3 reviews added
Each review has: quote, name, goal, rating
