Dwayne AI is your personal brand strategist and copywriter. Instead of filling out boring forms, you'll have a conversation with Dwayne, who guides you step-by-step to create a professional, conversion-optimized website.
How It Works
Dwayne conducts a 9-step conversational interview to understand your coaching business before generating your complete website.
Step | What Dwayne Asks |
0 | Language, name, location, one-sentence positioning |
1 | Your ideal client, their top struggles, what clients thank you for |
2 | Coaching format (online, in-person, hybrid) and service types |
3 | Your coaching method (3-4 pillars with descriptions) |
4 | Offers, pricing mode, currency, commitment lengths |
5 | Social proof: transformations, testimonials |
6 | Your story: why you became a coach, your philosophy |
7 | Credentials and certifications |
8 | Tone of voice (friendly, professional, motivational, etc.) |
9 | Photos, logo, and visual assets |
Mandatory vs Optional Information
Before Dwayne can generate your website, you must provide all mandatory information:
Mandatory ✓ | Optional |
Coach name/brand | Social proof & testimonials |
Location | Credentials & certifications |
Ideal client/niche | Photos & logo |
Audience description |
|
Main transformation/result |
|
Top client struggles |
|
Coaching format |
|
Service types |
|
3-4 method pillars |
|
Pricing mode (show prices vs book a call) |
|
Currency |
|
Commitment lengths |
|
Offers structure |
|
Your story (why + philosophy) |
|
Tone of voice |
|
CTA goal |
|
Tip: Optional fields can be added later in your admin panel.
Credit Cost
Action | Cost |
Full website generation | 1 credit |
Additional language translation | 1 credit per language |
Single section rewrite | 1 credit |
Language Selection
When you click "Generate Website", Dwayne will:
Detect the language of your conversation
Ask you to confirm the main language for your website
Offer additional languages (1 credit each)
Show total credit cost before generating
Your website content will be generated in your chosen main language.
Pre-Generation Confirmation
Before generating, Dwayne displays a summary of all collected information for you to review:
Coach identity & positioning
Target audience & struggles
Coaching format & services
Method pillars
Offers & pricing
Story & philosophy
Tone of voice
CTA goal
You must confirm this summary before Dwayne proceeds with generation.
After Generation
Generated content goes to your admin panel as a draft — not directly to your live website. You can:
Review all generated sections
Edit any text you want to adjust
Publish when you're satisfied
Quick Action Buttons
During the conversation, Dwayne shows contextual quick buttons to speed up your answers:
Coaching format: Online, In-person, Hybrid
Tone: Friendly, Professional, Motivational, Premium
Pricing mode: Show prices, Book a call
And more...
Click a button or type your own custom answer.
Common Questions
Can Dwayne change my website structure?
No. Dwayne generates content for your existing website sections.
The structure is fixed to ensure a professional, optimized layout.
What if I run out of credits?
You'll see a prompt to purchase more credits before you can generate.
Can I regenerate my website later?
Yes! Each full generation costs 1 credit.
What languages are supported?
English, French, Spanish, German, and Portuguese (Brazil).