What is tracking and why do you need it?
Tracking pixels are small pieces of code that let you understand who visits your website and what they do.
This is essential for:
Measuring your marketing results – see which ads bring visitors to your site
Understanding your audience – know where they come from, what pages they visit
Improving conversions – track when someone fills out a form or clicks your call-to-action
Running better ads – platforms like Facebook/Meta and Google use this data to show your ads to similar people
Without tracking, you're essentially marketing blind.
With it, you can make smarter decisions about where to invest your time and money.
Where to find the tracking settings
Log into your Gymkee admin panel
Click Settings in the left sidebar
Select the Tracking & Pixels tab
You'll see a simple interface with two options:
Easy mode (recommended) – just pick your platform and paste your ID
Custom code – for advanced users who want to paste their own scripts
How to install a tracking pixel (easy mode)
This is the simplest method.
No coding required.
Step 1: Get your tracking ID from your advertising platform
Each platform gives you a unique ID.
Here's where to find them:
Platform | Where to find it | ID format |
Meta Pixel (Facebook/Instagram) | Meta Events Manager → Data Sources → Your Pixel | 15-16 digit number (e.g. 1234567890123456) |
Google Analytics 4 | GA4 Admin → Property → Data Streams → Web | Starts with G- (e.g. G-ABC123XYZ) |
Google Tag Manager | GTM Dashboard → Container ID (top right) | Starts with GTM- (e.g. GTM-ABCD12) |
TikTok Pixel | TikTok Ads Manager → Assets → Events → Manage | 8-20 character code |
LinkedIn Insight | LinkedIn Campaign Manager → Account Assets → Insight Tag | 5-10 digit number |
Step 2: Add it to your Gymkee website
In the Tracking & Pixels section, make sure you're on the Easy mode tab
Click the dropdown under Tracking tool and select your platform
Paste your tracking ID in the Tracking ID field
Click Add
That's it! Your pixel is now installed.
A green checkmark will appear next to it to confirm the ID format is valid.
Step 3: Publish your website
Don't forget to click Publish in the top bar to make your tracking live on your public website.
How to verify your pixel is working
After installing a pixel, you'll want to confirm it's actually firing.
Here's how:
For Meta Pixel:
Install the Meta Pixel Helper browser extension
Visit your website
Click the extension icon – it should show "PageView" event detected
For Google Analytics:
Go to your GA4 property
Click Reports → Realtime
Open your website in another tab – you should see yourself as an active user
For Google Tag Manager:
Use Tag Assistant
Enter your website URL and click Connect
Browse your site – you'll see all tags firing in real-time
For TikTok Pixel:
Install the TikTok Pixel Helper extension
Visit your website
The extension will show detected events
For LinkedIn:
Use the LinkedIn Insight Tag Helper extension
Visit your website to confirm it's working
In your Gymkee admin, you'll also see a Verify link next to each installed tracker that takes you directly to the right verification tool.
Using custom code (advanced)
If you need to install tracking tools that aren't in our easy mode list (like Hotjar, Microsoft Clarity, or custom scripts), you can use the Custom code tab.
Header code: Scripts that need to load early (most tracking scripts go here)
Body code: Scripts that should load at the end of the page (some pixels have a noscript fallback that goes here)
Simply paste the code your platform gives you into the appropriate field. We automatically sanitize the code for security, but please only paste code from trusted sources.
Enabling or disabling all tracking
At the top of the Tracking & Pixels section, you'll see an Enable toggle.
This lets you turn all tracking on or off instantly without removing your installed pixels.
This is useful when:
You're still building your website and don't want to track test visits
You want to temporarily pause tracking without losing your setup
Need help? Ask Dwayne
If you're not sure what tracking ID you need or how to set things up, click the Ask Dwayne button.
Our AI assistant can guide you through the process step by step.
Privacy reminder
When you add tracking to your website, you're collecting data about your visitors.
Make sure you:
Update your Privacy Policy to mention the tracking tools you use
Enable your cookie consent banner if you're targeting visitors in Europe (GDPR) or other regions with privacy laws
You can manage both of these in your Gymkee admin settings.
Troubleshooting common issues
"Invalid format" error when adding a pixel
Double-check you copied the correct ID (not the full code snippet)
Remove any extra spaces before or after the ID
Verify the format matches what's expected (see table above)
Pixel not firing on my website
Make sure tracking is enabled (toggle at top of the section)
Make sure you've published your website after adding the pixel
Check if an ad blocker is preventing the pixel from loading
I see my pixel twice
You may have added the same pixel in both easy mode and custom code. Remove one of them.